NXT Station

NXT Station is a vessel for culture, from music to theatre and events, in Piazzale degli Alpini, one of the main squares in Bergamo. CEC has collaborated on the project since the early phases of its realization and, through consulting services, has helped create the initial concept, its design, and the analysis of the budget. In particular, thanks to its collaborators, CEC handled the creation of the brand, defining its name, logo, corporate identity and communication style. The agency also was tasked with the interior design of the rooms, ensuring their consistency with the identity that was chosen early on and developed during each month of programming. Communication and advertising campaigns were created, with the production of web and social media content and the supervision of local and national communications. CEC also played a role in executive production and logistics, and in the forging of institutional relationships.