Fiera dei librai

For the Fiera dei Librai Bergamo book fair, CEC is first and foremost responsible for communication surrounding the event. That includes acting as a local and national press office; forging media partnerships; managing social communications; and creating, for every edition, a graphic design campaign for all materials and contexts. In terms of the logistics of the event, CEC works with its trusted suppliers to decorate and stage the entire exhibition area, to distribute the advertising campaign, to manage the ADV, and to find and acquire promotional freebies. CEC works with the artistic director in the layout of the poster and, when requested, assists in the search for the professionals required for the proper execution of the event. The agency also handles the set-up of the stages and the areas that host book presentations.

CEC collaborates directly with the organizers, facilitating dialogue with sponsors and public entities, and intervening in the management and structuring of the budget for every single edition.